BitWatt’s first innovative product is a price-optimizer for Energy Suppliers who sell via comparison portals. We call it Optimax. Every morning Optimax optimally adjusts millions of offers for our clients and delivers the prices to their market channels.
Here is the main idea:
Deregulated competition has made the German Retail Energy Market a vast and fragmented landscape. Nowhere is this more apparent than on the price comparison portals Check24 and Verivox. Each of the hundreds of thousands of result screens has unique market features that can be processed and exploited — but only by machines.
Optimax will position your products for maximum effectiveness within each customer search. The steering controls in the dashboard allow direct financial target-setting. This makes goal setting easier to perform and results easier to track.
BitWatt’s new Optimax solution is an intelligent, data-driven approach to retail pricing.